Pui Keng LIM
Principal & Department Head - Trademarks
Pui Keng serves as the Principal and Head of the Trademarks Department at DCC Advanz. She has a background in law, having graduated with a LL.B (Hons) from the University of Leicester, United Kingdom. She has over 15 years of experience in intellectual property, and was a practicing lawyer in a law firm prior to joining DCC Advanz.
Pui Keng is a Registered Trademark and Industrial Designs Agent of Malaysia.
Prosecution and enforcement of trademarks
Handles clearance searches, oral hearings, submissions, transactions
Management of the operations of the trademarks team
Planning trademark portfolio strategies
Coordination and advice on enforcement, infringement and court related matters
Drafting of agreements
Admitted and called to the Bar of England and Wales (Lincoln's Inn)
Admitted as an Advocate & Solicitor of the High Court of Malaya (non-practicing)
LL.B (Hons), University of Leicester, United Kingdom
Registered Trademark and Industrial Designs Agent of Malaysia
During her free time, Pui Keng enjoys discovering new places to dine and photography. The only hobby that she religiously cultivate is collecting First Day Covers; though she admits to having a nice collection of bookmarks, fridge magnets and postcards from countries that she has visited, travelling being one of the things she love to indulges in, time permitting.