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Pui Keng LIM

Principal & Department Head - Trademarks


Pui Keng serves as the Principal and Head of the Trademarks Department at DCC Advanz. She has a background in law, having graduated with a LL.B (Hons) from the University of Leicester, United Kingdom. She has over 15 years of experience in intellectual property, and was a practicing lawyer in a law firm prior to joining DCC Advanz.

Pui Keng is a Registered Trademark and Industrial Designs Agent of Malaysia.

Key Skills
  • Prosecution and enforcement of trademarks

  • Handles clearance searches, oral hearings, submissions, transactions

  • Management of the operations of the trademarks team

  • Planning trademark portfolio strategies

  • Coordination and advice on enforcement, infringement and court related matters

  • Drafting of agreements

  • Admitted and called to the Bar of England and Wales (Lincoln's Inn)

  • Admitted as an Advocate & Solicitor of the High Court of Malaya (non-practicing)

  • LL.B (Hons), University of Leicester, United Kingdom

  • Registered Trademark and Industrial Designs Agent of Malaysia

Key Areas
  • Trademark prosecution

  • Trademark strategy

  • Trademark infringement

  • Trademark enforcement

  • Transactions

  • Drafting agreements

  • INTA

  • APAA

  • LES Malaysia

  • MIPA

  • English

  • Bahasa Malaysia

  • Cantonese

  • Hokkien


During her free time, Pui Keng enjoys discovering new places to dine and photography. The only hobby that she religiously cultivate is collecting First Day Covers; though she admits to having a nice collection of bookmarks, fridge magnets and postcards from countries that she has visited, travelling being one of the things she love to indulges in, time permitting.

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Pui Keng LIM
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