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Pui Keng LIM

Principal & Department Head - Trademarks

Background

Pui Keng serves as the Principal and Head of the Trademarks Department at DCC Advanz. She has a background in law, having graduated with a LL.B (Hons) from the University of Leicester, United Kingdom. She has over 15 years of experience in intellectual property, and was a practicing lawyer in a law firm prior to joining DCC Advanz.

Pui Keng is a Registered Trademark and Industrial Designs Agent of Malaysia.


Key Skills
  • Prosecution and enforcement of trademarks

  • Handles clearance searches, oral hearings, submissions, transactions

  • Management of the operations of the trademarks team

  • Planning trademark portfolio strategies

  • Coordination and advice on enforcement, infringement and court related matters

  • Drafting of agreements


Qualifications
  • Admitted and called to the Bar of England and Wales (Lincoln's Inn)

  • Admitted as an Advocate & Solicitor of the High Court of Malaya (non-practicing)

  • LL.B (Hons), University of Leicester, United Kingdom

  • Registered Trademark and Industrial Designs Agent of Malaysia


Key Areas
  • Trademark prosecution

  • Trademark strategy

  • Trademark infringement

  • Trademark enforcement

  • Transactions

  • Drafting agreements


Memberships
  • INTA

  • APAA

  • LES Malaysia

  • MIPA


Languages
  • English

  • Bahasa Malaysia

  • Cantonese

  • Hokkien

[Extras]

During her free time, Pui Keng enjoys discovering new places to dine and photography. The only hobby that she religiously cultivate is collecting First Day Covers; though she admits to having a nice collection of bookmarks, fridge magnets and postcards from countries that she has visited, travelling being one of the things she love to indulges in, time permitting.


Email me

Pui Keng LIM
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